The aims and objectives of this campaign are:-

Promotion: Promote community awareness, knowledge and understanding of the littering issue and how it impacts the environment;

Prevention: Facilitate litter prevention behaviour by promoting simple, practical methods for individuals in the community; and

Prosecution: Promote awareness of the potential for prosecuation and/or fines associated with littering.

As part of the campaign, NIRW are currently running a television commercial promoting the fines associated with littering, and will be purchasing litter prevention materials such as corn starch card tidy bags, personal ashtrays and other educational material in an effort to reduce littering behaviour in the region.